Salter Brothers Hospitality / 2026
Creating a Loyalty Brand for Luxury Destinations
Overview
Salter Brothers Hospitality engaged Colony to create a new loyalty and rewards brand that could connect its growing portfolio of luxury destinations and experiences, covering premium brands including Spicers, Ardour and Bannisters.
Our Services Used:
Strategy
Navigate complexity and unlock growth with future-ready strategy.
Brand Identity
Build a brand that inspires trust, stands out, and thrives in every market.
Creative & Design
Bold ideas, beautifully crafted-creativity that drives real results.
Our Solution
The result was Worlds Apart: a premium member brand inspired by the unique sense of escape, discovery and reward found across the collection. Designed to complement existing property brands, Worlds Apart creates a shared platform for guest engagement while opening the door to future rewards, experiences and partnerships.
A refined visual identity and flexible brand system ensure the experience feels seamless wherever and whenever members interact with the brand.
Results
Recently launched to a blitz of PR and industry interest, Worlds Apart provides Salter Brothers Hospitality with a distinctive platform for customer loyalty and engagement.
It creates a reason for guests to explore more of the portfolio, strengthens brand affinity across multiple destinations and establishes a scalable foundation for future rewards and member experiences.
More than a loyalty program, Worlds Apart is a brand designed to turn individual stays into long-term relationships.
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