Prime 100 / 2022
Transforming furry friends into high-end models
Overview
Prime100 needed to launch its new air-dried dog food, targeting ‘handbag’ dog owners, with a limited budget and a product name that required creative elevation.
Our Services Used:
Strategy
Navigate complexity and unlock growth with future-ready strategy.
Creative & Design
Bold ideas, beautifully crafted-creativity that drives real results.
Production
End-to-end content creation delivered with precision, speed, and creative excellence.
Media
Maximise impact with agile, targeted media strategies and transparent results.
Our Solution
We transformed beautiful dogs into high-end haircare models in a series of funny, memorable videos. The tagline “air dried to perfection” paired with fashion-inspired visuals and catwalk-worthy music created a standout campaign.
Results
A playful, fashion-inspired campaign that elevated pet food marketing and captured attention in a crowded category.
- Delivered a distinctive, memorable campaign that resonated with the target audience
- Enhanced brand perception and product desirability
- Positive feedback on creative execution and campaign impact
- Increased engagement and awareness for the new product
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