Coca Cola / 2025
Reinventing Coke Studio
Background
In September 2025, a rare moment of perfect timing saw Season 7 of Coca-Cola’s music platform, Coke Studio, launch in the same week as Papua New Guinea’s 50th Independence anniversary.
While we were tasked with creating a music video, we recognised an extraordinary opportunity to turn our Coke Studio clip into an iconic moment commemorating the milestone. Working with four legendary artists, we launched ‘YUMI CELEBRATE’ a track and clip that captured the beauty and richness of the country. Using a PMV bus as a metaphor, we showcased the power of music to bring people together and take them places.
We reimagined Coke Studio as a social-first music experience, collaborating with established and emerging artists, and delivered a phased digital campaign anchored by a star-studded anthem and artist pairings.
Our Services Used:
Brand Identity
Build a brand that inspires trust, stands out, and thrives in every market.
Creative & Design
Bold ideas, beautifully crafted-creativity that drives real results.
Production
End-to-end content creation delivered with precision, speed, and creative excellence.
Digital
CX, SEO/SEM, websites, apps, and performance media that drive growth.
Strategy & Execution
- Developed a creative concept and platform: The ‘Real Magic’ Bus.
- Produced the video, track and interviews in the lead up.
- Executed a multi-channel media plan: TV spots, sponsorships, geo-targeted outdoor, radio, paid and native social.
- Weekly WIPs and shared dashboards enabled agile collaboration.
Results
- Delivered a culturally resonant music video that connected with audiences nationwide.
- Amplified brand presence during PNG’s golden jubilee celebrations.
- Generated high engagement across social, broadcast, and outdoor channels.
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