Air Niugini / 2025
Celebrating Women in Aviation
Overview
Our clients are always looking for new ways to connect with their audiences. This is why our social media team is always proactively on the hunt for ways to make this possible.
So, when International Women’s Day came around in 2024, our creative and social teams put their heads together. The result was a big idea that celebrated International Women’s Day by showcasing some of the amazing, successful women who work at Air Niugini.
Our Services Used:
Brand Identity
Build a brand that inspires trust, stands out, and thrives in every market.
Creative & Design
Bold ideas, beautifully crafted-creativity that drives real results.
Production
End-to-end content creation delivered with precision, speed, and creative excellence.
Digital
CX, SEO/SEM, websites, apps, and performance media that drive growth.
Our Solution
Three women from different operational areas of the airline were cast to appear in the films. And in keeping with the workplace theme, we created the Our Women at Work campaign.
Creatively, we began with phone interviews between our team and three inspiring women. We then crafted scripts for them to read as a voice over to appear over footage of them going about their work.
The footage was shot by our production team at Jacksons International Airport at Port Moresby.
“When you’re a pilot, you’re a pilot, no matter your gender.” – Chantilly Padigaga, First Officer
“We’re all on the same team when it comes to getting our passengers to their destinations safely!” – Lyndah Eremas, Line Maintenance Engineer
“There shouldn’t be any barriers; we all deserve the same opportunities.” – Michelle Geekala, Corporate Cargo Officer
Results
This content served to inspire the next generation of women in PNG and improve the brand’s social media presence through engaging and positive content.
The stories resonated strongly with Air Niugini’s audiences, achieving sky high results…
Our benchmarks:
Above average engagement rate: 5%
Total video views exceed: 100K
Total number of engagements, each video exceeds: 1K
Total number of impressions exceeds current average: 40K
What we achieved:
Average engagement rate: 12%
Total video views: 179K
Total number of engagements: 85K
Total number of impressions: 1 million
High positive sentiment in the comments: 89% positive comments
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