Meta / 2022
Time to Talk
Overview
A global technology leader sought to build meaningful connections with diverse communities across the South Pacific, aiming to foster safer, more respectful online interactions and raise awareness about digital wellbeing.
Our Services Used:
Strategy
Navigate complexity and unlock growth with future-ready strategy.
Creative & Design
Bold ideas, beautifully crafted-creativity that drives real results.
Digital
CX, SEO/SEM, websites, apps, and performance media that drive growth.
Production
End-to-end content creation delivered with precision, speed, and creative excellence.
Social
Spark engagement and build vibrant communities with data-driven social solutions.
Media
Maximise impact with agile, targeted media strategies and transparent results.
Our Solution
We developed a multi-layered communication strategy using Meta’s platforms, combining digital campaigns with traditional media and community partnerships. The approach included online safety education, awareness for misleading information, and promoting positive online behaviour.
Results
Launched “Time to Talk,” a platform for open conversations about online safety and digital respect. Delivered campaigns across social, press, radio, TV, outdoor, and even a prime-time game show. Built and managed online sites and social media pages, ensuring active community engagement and responsive moderation. Created content for all platforms, including a one-hour broadcast programme focused on digital wellbeing.
Blending digital innovation with local insight, the campaign empowered communities to shape their own online experiences and conversations.
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